UNC MBAs in ET_Part 2
May 15th, 2012 in Ethiopia | Business planning, Selam Technical & Vocational CollegeCherokee Gives Back is pleased to work with the University of North Carolina Kenan-Flagler business school and their Sustainability Immersion, a capstone experiential learning course for graduating MBAs. In addition to traveling to Eastern North Carolina and Kenya, the class visited Ethiopia to help assess income-generating possibilities for one of our partners. The following blog posts are written by the participants for the UNC Kenan-Flagler Sustainability Blog.
Selam Children’s Village Becoming Self-Sustaining
The second in a series of reflections on UNC Kenan-Flagler’s Sustainability Immersion, our capstone experiential learning course where graduating MBAs work to solve real-world business challenges in Eastern North Carolina and East Africa.
Selam Children’s Village is a unique and special program in Addis Ababa, Ethiopia that has taken philanthropy and the idea of helping others towards a more self-sustaining model. Myself and three other colleagues visited the Village on the first day of their annual “Bazaar”—a weekend where they showcase the training of the students in an outdoor celebration of food and festivities. When we entered the gates that morning, I immediately was shocked by this gem of a community. The Village is focused on educating Ethiopian youths and preparing them to be positive, contributing members of society by giving them the opportunities that are lacking for most people in this part of the world. Starting as an orphanage in 1986, the village has expanded dramatically to include basic education and vocational training. Currently, the Village is raising and educating 450 children between the ages 4 and 18 and training an additional 200 in its technical and vocational programs.
Peanut butter made by the Selam Children’s Village
From Selam’s commercial training kitchen with state-of-the-art equipment, to its metal-working warehouse, the Village is not only providing the students with tactical skills, but also encouraging innovation and development within the community. As we were touring the facility with the General Manager Ato Zenebe Tesfaye, he showed us one of their newly offered products sold in their gift shop—peanut butter. In addition to making the peanut butter within its training facility, the students from the metal working program had invented a welding machine to crush the peanuts. This is just one example of how Selam is creating a self-sufficient environment and community that looks to the talent and individuals within the village to find solutions.
The story of Selam is definitely an act of love and compassion. David and Marie-Luise Roeschli, a Swiss couple with five children, were living in Ethiopia in the 1960s and into the 70s. Before returning to their home in Switzerland in 1975, they decided to adopt a recently orphaned family of six Ethiopian children that they had come to know very well during their time in Ethiopia. Fifteen years later, the eldest Ethiopian daughter, Wz Tsehay, decided to return to her native town in Ethiopia in response to the severe famine and drought that had struck the country in 1984. Seeing all of the suffering and orphaned children, she decided to open an orphanage, and received support and donations to do so from her Swiss family and the connections through the family’s church in Switzerland. David and Marie-Luise were so touched and inspired by their adopted daughter’s efforts, that they soon joined her in Addis and began developing the community by starting a metal-working training facility for the boys and a home economics/kitchen for the girls. In addition to using their network of high-society Swiss colleagues to fund these programs, they personally put their sweat and tears into creating a community that could, one day, be self-sufficient. Instead of simply gathering donations to feed to the Ethiopian orphans as was the model of many other foreigners and charitable organizations, the Roeschlis’ envisioned an environment where their support would help the children and community help themselves, by giving them the skills and education that could propel them into a future that was sustainable for generations to come.
Currently, the village has a variety of income generating activities—including the restaurant, edible products from their gift shop (such as peanut butter, sausage and baked goods), fruits and vegetables from the Selam Farm, and metal-working products such as water pumps, metal crop threshers and butter churners. Although Selam still relies on the generous support and donations from its Swiss foundation, the recent formation of a strong management team in Ethiopia has established sound 2-, 5- and 10-year goals focused on long term self-sufficient sustainability and shows great promise for the future.
A coffee entrepreneur in Addis Ababa













